
The Difference Between Unified Marketing Analytics and Attribution
Around 75% to 81% of companies use some form of attribution model to measure campaign performance, but only 18% of those implementations are considered highly accurate by marketers (OmniBound). Interestingly, 41% of marketers still rely primarily on legacy single-touch, such as last-click/last-touch, methods. Why does that matter? Because without spoiling all the fun now and […]
The Difference Between Unified Marketing Analytics and Attribution Read More »









